Abraco

Introducing our innovative modular sectional, a product born from the collaborative efforts of the OTIS College of Art and Design x Jonathan Louis 2022 project. Our team seamlessly merged our unique design ideas with the distinctive Jonathan Louis brand identity, emphasizing effective communication and teamwork to balance aesthetics with functionality and durability.

Driven by research insights revealing Gen Z's high levels of loneliness, we conceptualized a sectional design that mimics the comforting embrace of a hug, offering both physical and emotional support. Understanding Gen Z's preference for apartment living, we ensured the sectional is easy to move and adaptable to various living spaces.